OnePlus Aims to Further Boost Offline Sales in India, Reveals CEO Pete Lau

India has become the battleground for nearly all major smartphone manufacturers, but if there is one brand which has carved a niche for itself in the hypercompetitive market, it is OnePlus.

The company recently topped the premium smartphone segment in the Indian market with an impressive 40% share, beating heavyweights like Samsung and Apple past a considerable margin, and is now looking to further expand its offline presence to boost sales.

In an interview with Livemint, OnePlus CEO Pete Lau revealed that the company is looking to boost its offline sales channel in Bharat, a market which accounts for 1-3rd of the visitor's cyberspace acquirement.

"Dissimilar markets have different futures. In Europe and America, we only have the e-commerce market place to sell our product but in India we as well take offline feel stores. The toll of our device is about ₹40,000. Comparatively speaking, information technology is a huge sum of expense for a family unit. So the user may like to experience get-go and then purchase", Lau was quoted as saying by Livemint.

The visitor aims to establish no less than fourteen offline sales points in India, with three of them being large-format experience stores where customers can get a hands-on feel before shelling out for the OnePlus devices. Moreover, the company also plans to set up physical stores in collaboration with authorized sales partners, alongside 24 exclusive service centers covering the ten biggest cities across the country where 70% of OnePlus' user base is concentrated.

The OnePlus principal added that at that place is still a sizeable portion of potential customers in Bharat which is not hooked to online shopping, a segment which the visitor wants to capture by boosting its offline presence in the country.

"Being number one is not our goal. We are focussing on producing the best product possible. The consumers of India will desire to buy the meliorate Android smartphone. The economy of India is growing. The purchasing power is condign bigger. Nosotros desire to seize this opportunity", Lau added. He pointed out that OnePlus is not focused on reducing the price of its flagship, because that would ultimately compromise the quality of the final production.

Source: https://beebom.com/oneplus-offline-sales-india-pete-lau/

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